A More Personalized Approach to Primary Care
LumaCare operates using a Direct Primary Care (DPC) model designed to provide patients with more time, better access to their provider, and a more personalized healthcare experience. Unlike traditional insurance-based systems that often limit appointment time and access, the DPC model focuses on building strong provider-patient relationships through longer visits and more individualized attention.
This membership-based approach allows patients to receive comprehensive primary care without the administrative barriers often associated with insurance billing. With transparent pricing and direct communication with your provider, patients can enjoy more convenient access to care, improved continuity of care, and a healthcare experience centered around their needs.
- Longer, more personalized appointments
- Direct communication with your provider
- Individualized care planning and preventive support
- Transparent pricing and membership structure
Combine the Care You Need
LumaCare services aren’t either/or. Many patients combine them, such as Concierge Direct Primary Care with Integrative Primary Care, or Weight Management with Women’s Health & Midlife Wellness. We’ll help you build the mix that fits your health goals.
Frequently Asked Questions
What is Direct Primary Care?
Do I still need health insurance with DPC?
How is this different from a traditional primary care practice?
What does the membership typically include?
Do you offer home visits?
Yes. LumaCare is a mobile concierge practice, so Dr. Morgan comes to you. In-home visits are available throughout Plant City, Hillsborough County, and Manatee County, and telehealth visits are available when appropriate.

